Inkolelo yenkampani: ukwethembeka kuyisisekelo, izinga liwukuphila.
Umqondo wokukhiqiza: ukuhlela okuqinile kanye nomsebenzi ophumelelayo.
Umqondo wokuthuthukiswa: isandla ngesandla ukuze udale, ukuhlukahluka komkhiqizo.
Umqondo ongokomoya: ubunye kanye ne-pragmatism, ukuphayona nokusungula izinto ezintsha.
